The Logistics of Easter Eggs
Chocolate is arguably the UK’s favourite treat. We are ranked 4th in the world league tables of per capita consumption, and the average Brit consumes approximately 9.5kg of chocolate per year (although my waistband tells me I consume a lot more than that)! Britain’s first chocolate factory opened in 1657 – making it 50 years older than the UK’s first tea shop!
The UK chocolate Easter egg market is worth over £220 million – so as you may expect, ‘egg-xtra’ special care is required to deal with the extra demand around Easter. How do logistics professionals stop themselves from ‘cracking’ under the pressure?